Lexa Wakefield

I'm an experience designer living and working in Atlanta. You can currently find me at Digitas LBi working with clients like Nissan, INFINITI, and the PGA.

I have a background in branding which compliments my current career in advertising. My strength is website and app design. Scroll down to see a selection of my work or check out my resume.

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HeyPal Budget App Screens

HEY PAL! the friendly budget app. This app keeps you committed to your savings goals by making it really had to quit saving money. Like a good friend who holds you accountable.

I ran a competitive analysis, conducted user interviews, vetted possible features, went through several rounds of wireframes and user testing and emerged on the other side with this product.

Bolt App Screens

BOLT: Bringing Our Lives Together is a new kind of social media app that encourages folks to get out and be social. Targeted at users 18-25, Bolt lets you view events happening in your area.

The app accounts for events hosted by three different groups of users: businesses, individuals hosting a larger public community event, and individuals who are hosting smaller private events.

Sustaining Good Website Mockups

Sustaining Good helps non-profits manage their technology and marketing needs so they can keep doing the good they set out to do. Above is the website design I created for the company.

I love the all hands on deck mentality of companies in the start up world and enjoyed designing products and websites for companies that are just starting to find their footing.

String and Story Brand Collateral

String & Story Above is the brand identity for String & Story an online market place and community for custom modern quilts. I enjoy strategizing with small business owners and entrepreneurs.

I take pride in helping them shape their business ideas, pin point an audience, and set some goals before creating any physical brand collateral.

Road Share Brewery Beer Labels

Road Share Brewery was inspired by my love of craft beer. Sitting at the intersection of bikes and craft beer, it's a hispster paradise! Each beer shares a name with a style of handle bars.

Other print work I’ve done includes several suites of wedding stationary, ad-hock event posters, and a few layouts for books. Contact me to see more work samples.

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